Projects Report
This report shows the various collaborative projects between UNO and the community.
Engagement Type:
Engaged Research
Activity Type:
Faculty Research
Start Semester: Summer
Total UNO Students: 0
Start Academic Year: 2018-19
UNO Student Hours: 0
End Semester:
Summer
Total K-12 Students: 0
End Academic Year:
2018-19
K-12 Student Hours: 0
Total Number of Other Participants:
0
Topics:
Global Engagement, Education, Capacity Building
Description : In this research, Xiaoming Yang and others examine the roles of four dimensions of risk (performance, financial, social, and emotional) in decisions to switch from a pioneer product to a follower product. The authors hypothesize that the emotional risk of switching is positively related to the perceived levels of performance, financial, and social risks of switching.
Engagement Type:
Engaged Research
Activity Type:
Faculty Research
Start Semester: Summer
Total UNO Students: 0
Start Academic Year: 2018-19
UNO Student Hours: 0
End Semester:
Summer
Total K-12 Students: 0
End Academic Year:
2018-19
K-12 Student Hours: 0
Total Number of Other Participants:
2
Topics:
Global Engagement, Education, Capacity Building
Description : In this research, Xiaoming Yang and others hypothesize that the generation of positive and negative word-of-mouth is positively related to three social motivations (social comparison, sharing social information, and social bonding). The authors also examine the relationship between WOM generation and one consequence, reflected self-image.
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