This report shows the various collaborative projects between UNO and the community. Various filters are provided to gain a better understanding of how different UNO units collaborate with the community.
| Project | Project Focus Areas | Community Partners | Campus Partners | Engagement Type: | Activity Type: | Other Activity Type: | Start Semester: | Start Academic Year: | End Semester: | End Academic Year: | Total UNO Students: | UNO Students Hours: | UNO Faculty/Staff Hours: | Total K-12 Students: | K-12 Student Hours: | Total Number of Other Participants: | Topics: | Other Topics: | Description: | Subtags: |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Engagement in the Sales Force: Contrasting Millennials with Baby Boomers - Presentation: 2019-20 (1855) | Economic Impact, Educational Support | American Marketing Association | Marketing and Entrepreneurship | Knowledge and Resource Sharing | Workshop | None | Fall | 2019-20 | Fall | 2019-20 | 0 | 0 | 0 | 0 | 0 | 0 | Education, Employment and Workforce, Capacity Building | For this project, Phani Tej Adidam gave a presentation called "Employee Engagement in the Sales Force: Contrasting Millennials with Baby Boomers" at the American Marketing Association's Workshop for Professionals. | ||
| Winter AMA Conference - "Prosocial Behaviors": 2016-17 (1770) | Economic Impact, Educational Support | American Marketing Association | Marketing and Entrepreneurship | Knowledge and Resource Sharing | Community-oriented lecture/event | None | Spring | 2016-17 | Spring | 2016-17 | 0 | 0 | 0 | 0 | 0 | 0 | Education, Employment and Workforce, Capacity Building | This paper conceptualizes and proposes the notion of the prosocial orientation of a firm. It contends that a firm’s prosocial behavior should be driven by several factors including; motives of society, the decision makers, its stakeholders, and its employees. It also suggest that a firm’s prosocial orientation has several positive consequences such as increased cooperation and teamwork, greater benefits and performance, and more secure and higher levels of investment in the firm. However, prosocial orientation can lead to free-riding and managers are advised to be careful about this. | ||
| Winter AMA Conference - "Commercial Weight Loss": 2016-17 (1771) | Educational Support, Health and Wellness | American Marketing Association | Marketing and Entrepreneurship | Knowledge and Resource Sharing | Community-oriented lecture/event | None | Spring | 2016-17 | Spring | 2016-17 | 0 | 0 | 0 | 0 | 0 | 0 | Education, Capacity Building, Health Awareness | This research focuses on the commercial weight-loss programs industry that presently falls under the aegis of the US Federal Trade Commission (FTC) tasked with preventing anticompetitive, deceptive, and unfair business practices. It argues that the public policy focus on controlling deceptive claims [e.g. the “Red Flag Initiative” (Avery et al. 2013)] does not always result in consumers getting enough information from program advertising to make beneficial choices. |