This report shows the various collaborative projects between UNO and the community. Various filters are provided to gain a better understanding of how different UNO units collaborate with the community.
| Project | Project Focus Areas | Community Partners | Campus Partners | Engagement Type: | Activity Type: | Other Activity Type: | Start Semester: | Start Academic Year: | End Semester: | End Academic Year: | Total UNO Students: | UNO Students Hours: | UNO Faculty/Staff Hours: | Total K-12 Students: | K-12 Student Hours: | Total Number of Other Participants: | Topics: | Other Topics: | Description: | Subtags: |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Antecedents of the Perceived Emotional Cost of Switching: 2018-19 (1904) | Educational Support, International Service | Global Alliance of Marketing and Management Associations | Marketing and Entrepreneurship | Engaged Research | Faculty Research | None | Summer | 2018-19 | Summer | 2018-19 | 0 | 0 | 0 | 0 | 0 | 0 | Global Engagement, Education, Capacity Building | In this research, Xiaoming Yang and others examine the roles of four dimensions of risk (performance, financial, social, and emotional) in decisions to switch from a pioneer product to a follower product. The authors hypothesize that the emotional risk of switching is positively related to the perceived levels of performance, financial, and social risks of switching. | ||
| Social Motives for Generating Word-of-Mouth: The Case of Japanese Consumers: 2018-19 (1905) | Educational Support, International Service | Global Alliance of Marketing and Management Associations | Marketing and Entrepreneurship | Engaged Research | Faculty Research | None | Summer | 2018-19 | Summer | 2018-19 | 0 | 0 | 0 | 0 | 0 | 2 | Global Engagement, Education, Capacity Building | In this research, Xiaoming Yang and others hypothesize that the generation of positive and negative word-of-mouth is positively related to three social motivations (social comparison, sharing social information, and social bonding). The authors also examine the relationship between WOM generation and one consequence, reflected self-image. |